Directions: For this part, you are allowed 30 minutes to write a short essay entitled Saving Money or Using Tomorrow's Money? You should write at least 150 words following the outline given below.
Saving Money or Using Tomorrow's Money?
Next Hot Trend for Cell Phones: Reading?
Mobile Technology Meets the Novel in Japan
Your eyes probably hurt just thinking about it: Tens of thousands of Japanese cell-phone owners are poring over full-length novels on their tiny screens.
In this technology-enamored nation, the mobile phone has become so widespread as an entertainment and communication device that reading e-malls, news headlines and weather forecasts--rather advanced mobile features by global standards--is routine.
Now, Japan's cell-phone users are turning pages.
Several mobile websites offer hundreds of novels--classics, best sellers and some works written especially for the medium.
It takes some getting used to. Only a few lines pop up at a time because the phone screen is about half the size of a business card.
But improvements in the quality of liquid-crystal displays and features such as automatic page-flipping, or scrolling, make the endeavor far more enjoyable than you'd imagine.
Cell Phone Novels?
The first time I lived in Japan, around ten years ago, I came across the most popular technology advancements that were coming out for cell phones. At the time, Americans were just getting into the cell phone market, with what seemed like cell phones that weighed around five pounds. Still today, Europe and Asia are years ahead in cell phone technology and the gaps seem to be increasing with each passing year.
A few days ago, Japanese newspapers were plastered with news that another Japanese novel will hit the shelves, wait no cell phones? The novel is called Koizora (translated as Love Sky in English) and was first started as a cell phone novel in 2005. Basically, cell phone novels are started as a subscription based novel. Eachday, a subscriber will enter the book site via cell phone websites and read the newest addition to the novel. It is stated that the readership for this particular book registered over 10 million hits since December 2005. The cell phone novel was so popular; Starts Publishing Co. bought the rights and published it as a two-volume set which has sold over 1.2 million copies so far. In addition, it was just announced that the cell phone novel will be created into a movie in the upcoming years.
Is this the future of new authors? Will new journalists and authors be required to sell the rights to cell phone companies before signing on to a book deal? In comparison, it worked for singer Sandi Thorn on Myspace.com a few years back. With the increase of Interact users, Sandi Thom decided that since she could not get through the tight bonds of the record companies, she would rely strictly on downloads from the Internet. Her viewers, much like Koizora's readership on cell phones, gained her the response that she needed to cut a record deal.
While cell phone novels such as Koizora may be annoying conventional readers that are not as eager to start reading novels on tiny LCD screens, the younger generation is more than eager. In Japan especially, the readership in the cell phone industry is generally a girl based industry however is increasing every day.
A Library in One Hand
In the latest versions, cell-phone novels are downloaded in short installments and run on handsets as Java-based applications. You're free to browse as though you're in a bookstore, whether you're at home, in your office or on a commuter train. A whole library can be tucked away in your cell phone--a gadget you carry around anyway.
"You can read whenever you have a spare moment, and you don't even need to use both hands," says Taro Matsumura, a 24-year-old graduate student who sometimes reads essays and serial novels on his phone.
Such times could be just around the corner in the United States, where cell phones become increasingly used for relaying data, including video, digital photos and music.
U. S. publisher Random House recently bought a share in VOCEL, a San Diego-based company that provides such mobile-phone products as Scholastic Aptitude Test preparation programs. Random House also said it reached licensing arrangements with VOCEL to provide cell-phone access to the publisher's Living Language foreign language study programs and Prima Games video game strategy guides.
Cell-phone books are also gradually starting to get traction in China and South Korea. In Japan, though, some people are really getting hooked, finding the phone an intimate tool for reading.
Reading with the Lights Off
It's especially effective for intensifying the thrills of a horror story, said Satoko Kajita, who oversees content development at Bandai Networks Co. Ltd.
The Tokyo-based wireless service provider offers 150 books on its site, called "Bunko Yomihodai," which means "All You Can Read Paperbacks." It began the service in 2003 and saw interest grow last year. There are now about 50,000 subscribers.
"It's hard to understand unless you try it out," Kajita said, adding that the handset's backlight allows people to read with the lights off--a convenience that delights parents who like to read near sleeping infants.
Users can search by author, title and genre, and readers can write reviews, send fan mail to authors and request what they want to read, all from their phones.
A recent marketing study by Bandai found that more than half the readers are female, and many are reading cell-phone books in their homes.
Surprisingly, people are using cell-phone books to catch up on classics they never finished reading. And people are perusing sex manuals and other books they're too embarrassed to be caught reading or buying. More common is keeping an electronic dictionary in your phone in case a need arises.
Cell-phone novels remain a niche market compared with ringtones, music downloads and video games, said Yoshiteru Yamaguchi, executive director at Japan's top mobile carrier NTT DoCoMo. But no longer is reading books on a phone considered unbelievable, he said.
Opportunity for Unknown Writers
In Japan, cell-phone books have already won respect as an emerging culture.
A writer who, goes by the single name Yoshi wrote Deep Love, a series of stories about a Tokyo teenage prostitute. He began by posting them on an obscure cell-phone site he started and made reader payment voluntary.
Deep Love, which uses erotic language and violence to create a page-turner despite an absurd plot-line, became a hit, mainly through word of mouth among young adults. It went on to become a movie, TV show and "manga" or Japanese-style comic book.
It's even been turned into a real book, with some 2.6 million copies sold.
Like the Internet, cell-phone publishing offers an opportunity for unknown writers, and it delivers new kinds of fun because it's interactive, said Katsuya Yamashita, executive producer at Starts Publishing Corp., which publishes Yoshi's works.
Another work by Yoshi, a horror mystery, has a cell-phone Web link that readers click. One pulls up a video clip of a bleeding face; another shows a letter that tells people to go on living.
Yoshi, a former prep-school instructor who sees his readers as "a community," reads the dozens of e-mail messages teenage fans send him daily and uses their material for story ideas.
He also knows immediately when readers are getting bored and changes the plot when access tallies start dipping for his stories.
"It's like playing live music at a club," he said. "You know right away if the audience isn't responding, and you can change what you're doing right then and there.
Cell-phones can only show a few lines at a time because ______.
A the screen is small
B the network is slow
C the novels are lengthy
D the service charge is high
The author thinks that ______ has the least advanced cell-phone technology.
Koizora has been read through cell phone by about ______ users.
A 10 million
B 5 million
C 1.2 million
D 1 million
Sandi Thom decided to put her ______ on the Internet for downloading.
In Japan, the majority of cell phone readers are ______.
A white collars
B young girls
VOCEL is a company aiming at providing ______.
A language study programs
B digital photos and music
C cell phone products
D online video games
Satoko Kajita stressed the advantage of reading ______ on a cell phone.
A love stories
B detective stories
C horror stories
D children stories
On a cell phone, a novel can be searched and found according to its ______.
Yoshi's Deep Love became very popular with ______.
Before Yoshi became a writer, he was a(an) ______.
A He hasn't played volleyball before.
B He may not stay long for the match.
C He's not good at playing volleyball.
D He's not sure whether he can come.
A The woman can go any day.
B The woman can't go any day.
C The woman can go only this Friday.
D The woman can go any day except this Friday.
A Find another computer.
B Fix the computer herself.
C Find someone to fix the computer.
D Wait a second for the computer to boot.
A His friend is looking for more than an apology.
B He couldn't find the right words to apologize.
C He will try to make an apology again.
D He shouldn't have made an apology.
A Both beer and coffee.
C Neither beer nor coffee.
A He thought the speaker was too boring.
B He agreed that the speaker was fascinating.
C He could understand what the speaker said.
D He thought the speaker was only partly fascinating.
A The movies may not be up to date.
B The movies may not be of good quality.
C The movies may be played at a bad time.
D Tony's taste for the movies may not be good.
A Ask someone else to lead her there.
B Get in the same boat with him.
C Look on the registration form.
D Ask registration where it is.
A In a recreation center.
B In a sport store.
C At the woman's place.
D At a hang gliding club.
A Due to powerful winds.
B Due to the underestimation of wind.
C Because they take risks.
D Because they have no skills.
A He wants to be brave enough.
B He wants to learn hang gliding.
C He wants to contact the organization.
D He wants to try hang gliding just once.
A Teach him how to hang glide.
B Find an organization for him.
C Tell him something about the next trip.
D Give him the number of the organization.
A She is doing a paper.
B She missed the lecture.
C She is interested in the topic.
D She is writing a paper for a scholarship.
A Why species don't avoid extinction by adapting.
B Why humans won't become extinct in the future.
C Why species become extinct at the rate they do.
D How many species aren't extinct at present.
A Because human beings are powerful enough to kill one another.
B Because every species will become extinct by natural selection.
C Because there is over-population that will make the earth explode.
D Because human beings are a young species, exploiting their environment.
A The great variety of newspapers.
B The large circulation of newspapers.
C British families buying newspapers.
D More local newspapers are sold than national ones.
A Most of them make money.
B They are written for the interest of readers.
C Every town and country area has one local newspaper.
D The news is about births, weddings, deaths, council meetings and sports.
A Local folks.
B Professional editors.
C Community activists.
D Clubs and churches.
A They use amusing language.
B They cover international news.
C They express public feeling on local issues.
D They focus on problems of national importance.
A Power plants burn coal.
B Factories pour sewage.
C People bury trash underground.
D City population increases greatly.
A People are driving cars with electricity.
B Scientists are producing cleaner energies.
C Factories are installing smoke-cleaning equipment.
D People are using new materials which don't need to be burned.
A As the fleets of the sea.
B As being very intelligent.
C As the top of the land food chain.
D As the top of the ocean food chain.
A Hunting industry.
B Water pollution.
C Fishing for other fish.
D The shark fin industry.
A Shark deaths go unrecorded.
B Nobody monitors the situation.
C Many shark deaths are unrecorded.
D Shark fishing is illegal and immoral.
Marriage is considered an occasion of great rejoicing in the West as it is in China. But in the West the bride is supposed to be the (1) ________person of all. Only as she walks down the (2) ________or down the room to meet her bridegroom in the marriage ceremony must she preserve her (3) ________. At all other times she is happy, gay and laughing. The groom is supposed to (4) ________as if he had just been (5) ________the greatest prize in the world.
One wears one's best clothes to a wedding, and usually all the family and their friends have new clothes for the occasion. At a (6) ________wedding, the bride is usually dressed all in white, with a white (7) ________veil and a bouquet of white flowers. There have, (8) ________, been many variations of this custom of late years, (9)______________________________________ . A woman who has been married before never wears white for her second wedding, as white is the symbol of virginity. The groom wears the usual formal black.
During the ceremony complete silence is maintained by the guests, ff the wedding is in a home, (10) ______________________________________ . Congratulations are offered to the groom and best wishes to the bride. (11)______________________________________ to leave the church before leaving themselves.
You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical. However, you've never tried this before so yon question whether this method will bring you customers.
Let me say this first, "All Forms of Advertising Work! " However, you have to clearly understand how the advertising medium works and realize that each form has its limitations along with costs associated with it.
Advertising in any medium has always been about repetition and getting your name remembered. It's called "Branding". Study businesses that use television commercials. They are constantly repeating their business message 1000's of times a day. They are the best free examples to watch and learn from.
So for your business, you can conclude that the more your prospects see your name or message repeated, the easier it is for them to get to know you and what you offer. Then it becomes an easier task to get them to buy from you.
So how does post card advertising work? You create an ad on a post card. This can be done in your favorite graphics or word program. Then use the mail merge feature in the program to insert mailing addresses automatically. In case you haven't set up your address book you would need to do this before you do a mail merger.
Print out the cards, stamp them and then mail them out. If done correctly and repeated over and over again your customer base will grow. This is the simple mechanics of post card advertising.
How much should you send out? I would start small and build from that. This gives you the ability to spend a little at a time while measuring how much each mail out converts. This keeps your advertising costs down and manageable.
Start with 500 post cards a month. Only target prospects you know that would use your product or services. Then I would repeat the mail out to the same group over the next 1-2 years.
Even if they do not buy the first or second time after they've received your card, they are beginning to get to know you and your product or services. As time goes by your chances of converting them to a buyer increase. There is also a good chance that those you target may pass your offer onto someone else.
"Branding" is a way of advertising that get the customers remember the brand of a product by means of ______.
What can one learn from the businesses that use TV commercials?
One can do a mall merger only after he ______.
What should one do in Order to keep the advertising costs down and manageable?
Post cards must be kept sending for one or two years to the same group of ______.
Utopia is a perfect place. It is a place without war, hunger, poverty, or crime. It is a place where the people work together and share. There is no money in Utopia because the people do not need money. They do not have personal possessions because everything belongs to everyone. All of the people are equal in Utopia, and the laws are all fair.
Utopia is not a new place. Plato, the ancient Greek philosopher, described a perfect society in his famous dialogue The Republic. In Plato's Republic, philosophers were the kings, and every person had a place in the society. In 1516, Sir Thomas More wrote about an island in the Pacific Ocean where everything was perfect. He named the island "Utopia." In 1872, Samuel Butler wrote a novel about a perfect country which he named "Erehwon": "Utopia" is a Greek word that means "not a place" and "Erehwon" is the English word "nowhere" spelled backwards.
Many people came to the New World to find Utopia. The Shakers, a religious group, wanted to live like the first Christians. The Shakers started their first community in New York in 1776. George Rapp, a German farmer, came to the United States in 1804 to start a Utopian community. In 1815, Rapp and his followers bought land for their community in Harmony, Indiana, and they made the things they needed with machines. In 1824, they sold the community to Robert Owen, who started the Utopian community of New Harmony there. In New Harmony, everything belonged to everyone and men and women were equal, but New Harmony lasted only two years. Then Francis Wright began Nashoba, a community where white people and black people could five and work together, near Memphis, Tennessee. Nashoba lasted from 1825 to 1830. A group of intellectuals founded Brook Farm, a Utopian farming community, in 1841. However, they did not have many farming skills, so the farm closed in 1847. Four years later, Josiah Warren set up Modem Times, an anarchist community near New York City. It closed in 1857.
Utopia is a perfect place, but it is not a real place. Most "real" Utopias last only a short time. This is because everyone wants to live in Utopia, but no one knows how to make it work. As a result, when we say something is "Utopian" today, we mean that it is a good idea, but it is not realistic.
The first paragraph is mainly about ______.
A what makes Utopia
B how to build Utopia
C the origin of Utopia
D the economy of Utopia
It can be inferred from the second paragraph that ______.
A "Utopia" is a word created by Thomas More
B "Utopia" has the same concept as "Erehwon"
C Thomas More named the island "Utopia" because he was Greek
D the characteristics of Utopia were first mentioned in The Republic
From the passage we can learn that Shakers ______.
A founded the first community in New York
B believed the first Christian community was Utopia
C had tried to find Utopia only in New York
D had established the first real Utopia in the world
Which of the following may be the most appropriate definition of "an anarchist community"?
A A community whose members believe in some kind of religion.
B A community where people live under much self-control.
C A community where its members are supposed to be equal.
D A community which is economically poor but spiritually rich.
All the "Utopias" mentioned in the third paragraph lasted only a brief time because ______.
A the members didn't know how to realize the idea of Utopia
B the members were not satisfied with the idea of Utopia
C the members were not capable enough to build a community
D the members found that Utopia also had shortcomings
Former US President Bill Clinton's long-awaited memoirs will go on sale in June, his publishers have announced.
Mr. Clinton's account of eight years in the White House is honest and revealing, Sonny Mehta, president and editor-in-chief of Alfred A Knopf said.
"It is a fascinating personal drama as well," he added.
The book, which reputedly earned Mr. Clinton a fee of more than million, is expected to sell well and has an initial print run of 1.5 million.
"He talks with candour about his successes, as well as his setbacks, looking at both his career in public service and his life," Mr. Mehta said in a statement.
"It is the fullest and most subtle account of a presidency ever written, and one of the most revealing and remarkable memoirs I have ever had the honour of publishing," he added.
Mr. Clinton, who has been working on the text for two years, will be engaged on a worldwide promotional tour after the book is published.
Some political analysts have suggested that publicity surrounding the book might damage likely Democrat presidential candidate John Kerry ahead of November's election.
"Kerry wants to be the story, he needs to be the story and Clinton will grab the spotlight as only a Clinton can," Republican adviser Nelson Warfield said.
Mr. Clinton had promised the Democratic National Committee that the book would come out before the party convention in late July, the New York Times reported.
There is no word so far on whether Mr. Clinton's book will reveal additional details about the scandals that plagued his final days in office. He was accused of many marital infidelities, most famously with White House intern Monica Lewinsky. That affair led to his impeachment (弹劾) over charges of lying under oath and obstructing justice.
Presidential political biographies have traditionally had limited appeal. Former President Herbert Hoover's memoir included details of figures for dried fruit exports. However, memoirs written by first ladies have tended to sell well--Gerald Ford and Ronald Reagan's wives' accounts sold better than their husbands'. Hillary Clinton's 2003 account of life in the White House, Living History, sold 1.7 million copies and set a sales record for non-fiction books.
What does Sonny Mehta think about Bill Clinton's memoirs?
A He is reserved about its circulation.
B He is amazed by the drama based on it.
C He overestimated its popularity.
D He felt proud of being its publisher.
Which of the following is included in Bill Clinton's memoirs?
A The story of his two presidential terms.
B A sincere account of his whole life.
C The public opinions on his career.
D His affair with Lewinsky.
John Kerry may be greatly influenced by Clinton's memoirs because ______.
A Clinton promised to have the book published by late July
B his popularity may decline with the publication of the book
C he doesn't have stories as interesting as Clinton's
D the book is greatly appreciated by the republicans
Bill Clinton was once impeached for ______.
A unfaithfulness to his marriage
B his relationship with Lewinsky
C dishonesty in court
D unjust accusation
By mentioning Herbert Hoover's memoir, the author intends to point out ______.
A an example of unappealing presidential memoirs
B the necessary elements included in a biographies
C that a presidential memoir should include solid data
D that serious policies may not be included in the memoirs
The Congress Avenue bridge in the city of Austin, Texas, is home to 1.5 million Mexican freetail bats for a period of six months in the summer, after the bats (1) from their home in Mexico.
A quarter of all mammal species worldwide are bats, and there are 951 species of this strange mammal. The (2) they bring to the world of nature are that they are the important natural (3) of night-flying insects, for example, agricultural pests like the corn ear-worm moth; some bats also eat fish, fruit, frogs and birds. (4) bats are also important elements in rain forest ecosystems (5) they pollinate flowers and (6) seeds for countless trees and shrubs.
Bats include the world's smallest mammal, the bumblebee bat of Thailand, which weighs only a few grams, (7) the giant flying foxes that live in Indonesia have wingspans of just under two meters.
It is well-known that bats use high-pitched sound which they (8) objects and off prey to establish their (9) . This form of radar is very (10) . In fact fishing bats have (11) echo location, so they can (12) tiny fish protruding only millimeters above a pond's surface. African heart-nosed bats are said to (13) the sounds that beetles make when they are close to them.
Bats are also (14) . One North American bat is (15) to the stings of scorpions and centipedes (16) which it feeds, while red bats that live in tree foliage throughout most of North America can (17) body temperatures down to freezing during winter hibernation.
Bats can fly at between 20 and 50 kilometers an hour. Mexican free-tailed bats are (18) at using tail-winds to carry them over long distances at high speeds and they sometimes fly up to three kilometers high to feed.
Bats are also social mammals, (19) the Mexican freetail bat colonies of Texas demonstrate. Mother Mexican freetail bats find and nurse their own young, (20) in the huge colonies where many millions of babies cluster at up to more than 5,000 per square meter.
A bounce off
B jump off
C strike off
D take off
A pick at
B pick off
C pick over
D pick up
C as to
His teacher recommended that he ______ (尽快参加考试).
The British are not so familiar with different cultures, ______(其他国家情况也是如此).
Why did you ______(失败了这么多次还要坚持做这些试验呢)?
But these various means of communication ______ (在很多重要方面与人类语言不同).
______(我们将用我们能支配的一切手段) to solve this dispute.